"Behind the Scenes" of Nolathane video shoot with Larko
Nolathane is excited to announce its partnership with one of Australia’s most recognised racing & automotive technical experts Mark Larkham. Known for his in depth yet simplified analysis of the technical side of V8 Supercars, Nolathane is confident Mark can bring the same level of simplicity to communicate and educate all levels of the aftermarket on suspension and chassis related issues, opportunities and the many solutions Nolathane has to offer.
As for credentials, Mark Larkham is a retired Australian racing driver, former racing team owner and the go-to technical expert analyst on V8 Supercars television coverage. Andrew Nolan, Marketing Manager for Nolathane, states “Mark was such a strong fit for our product offering, especially the complexity behind the steering, suspension and chassis category. We are adamant Mark will provide a fresh, deconstructed and engaging insight into Nolathane, ideally improving awareness and education from the front counter of a parts retailer to the mechanic installing the product.”
For Mark, his drive to get involved with such an iconic brand was made easy based on a few key elements. “I know it’s clearly a great brand with a proud history, solution based product and a fantastic team behind it. In particular, Nolathane does not appear to be standing still, and continues to develop both their product range and advance the technical aspect of their product, which is exciting,” states Larkham.
To kick-start Mark’s ambassador role, he is launching Nolathane’s ‘GO BUSH’ promotion. Targeted at the trade, the promotion provides all those purchasing and installing Nolathane bushings kits and control arms the chance to win from a selection of ‘GO BUSH’ prizes which Nolathane feels caters to every generation of mechanic. From an Ultimate Red Centre trip, to an insane Honda Moto X trail bike or the MARS family camper trailer.
To enter, simply register your Nolathane purchases made between November 2015- April 2016 at www.bushmechanic.com.au. Also up for grabs are 10 monthly Qualified Bush Mechanic packs. So ‘GO BUSH’ with Nolathane.