THE COMPANY & PEOPLE
Redranger is the company behind Australasia's market leading brand of Nolathane polyurethane suspension components. Nolathane was a pioneer in introducing urethane suspension products to the Australasian market and quickly built a reputation for it's quality & product performance.
The Nolathane brand was acquired in 1992 by Lloyd Oldfield's company, Fuelmiser, which grew to become Kelray Australia . In the late nineties Kelray included well known brands such as Nolathane, Fuelmiser, Kelpro, Turtle Wax & PowerPlus.
In 2000, Kelray Australia was sold along with all of these brands except Nolathane. Lloyd retained only the Nolathane business and Redranger was established to focus totally on the polyurethane suspension & industrial products sectors.
Redranger is now run on a day to day basis by Steve Broad (Sales & Marketing) & Geoff Taylor (Operations) and a dedicated team of long term key personnel.
We have two production plants, with head office, warehouse and all R&D located at Somersby, approximately one hour north of Sydney on New South Wales Central Coast.
Redranger is accredited to ISO9002:2000 and it's production plant has QS9000 accreditation. Redranger enjoys the support of Australasia’s largest distribution companies with Nolathane and also manufactures polyurethane suspension components for Australian OEM's & leading aftermarket companies.
Our products are typically used as replacement parts and for vehicle enhancement. The range includes polyurethane suspension bushings, alignment correction products, complete trailing arms, strut braces and vehicle enhancement kits. Included in the alignment correction range are adjustable strut mounts, panhard rods, shim type cambercaster kits, offset and adjustable bushings.
Originally invented to replace brass bushings in vehicles competing in hill climb events with hard formulations, the product has evolved to softer formulations for general bush replacement and vehicle enhancement. Gone are the days of a product that produced a harsh race car ride. Today, our formulation development and design innovation provides solutions to handling and tyre wear problems as well as simple bush replacement.
In addition, the Redranger brand of industrial polyurethane components provide solutions to the heavy vehicle, mining & agricultural markets. We also provide spring chock products to both Ford & GM to facilitate new vehicle transport.
Unlike many under-bonnet products such as engine components, which are declining in the aftermarket, the undercar business is growing. This is being driven by heavier vehicles with more power, bigger brakes and wheels with inherently improved handling, putting greater loads on vehicle suspension. This combined with lack of original adjustment and the popularity of suspension enhancement has seen Redranger more than double in turnover in the last four years.
A long term and consistent, consumer & trade advertising strategy along with continual training of the trade is creating demand for Nolathane. Redranger is the largest in the polyurethane category in both the Australian & New Zealand markets and this has even seen the decline of aftermarket rubber bush sales. Export is emerging as a significant opportunity as Redranger establishes agreements with distributors in other countries. Most polyurethane products found in Asia , Europe and the Americas tends to be of the harder type of formulations similar to the early form of Nolathane. Australasia leads the way with the aftermarket promotion of softer polyurethane products replacing rubber for everyday vehicles.
Our products are used
as replacement parts and for vehicle enhancement. The range includes:
- Nolathane Polyurethane Suspension Bushings
- Complete Control & Trailing Arms
- Vehicle Enhancement Kits
- Ball Style Sway Bar Links
- Camber Bolts
- Greasable Shackles
- U Bolts
- Alignment Correction Products
Included in the alignment correction range are adjustable strut mounts,
panhard rods, shim type camber caster kits, offset and adjustable bushings.
In addition to the above the Redranger brand of industrial
polyurethane components provide solutions to the heavy vehicle, mining
& agricultural markets. We also provide spring chock products to both
Ford & GM to facilitate new vehicle transport.